Overview
For the new year refresh of the Forever Friends website, Hallmark asked me to design and animate the January homepage. The themes were staying in touch with friends, promoting Hallmark's Print on Demand service and introducing the new Forever Friends Desktop Buddy.
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The main challenges with this animation, apart from the extremely tight deadline, were keeping the file sizes down within the individual sections as well as deciding what could be preloaded and where. Also, with such a large amount of Flash real estate I was aware of 'slow down' in the browser so this also had to be considered.
I am pleased with the final animation, and although it is essentially animated ads I am happy that it is 'on brand' and a soft sell.
This entry was posted on Saturday 10th January 2009
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